Nowadays, not everyone is faithful person according to specific religion believing, but many people act very in a religion way. To all kinds of tendency accessories, no matter popular promise rings or engagement rings, both them deliver good wish and blessing through this little cute item. Handmade item will be good one of them, for we use machine to make massive product in a very short moment at this age, the handmade accessories seems so special and more love can be revealed by receiver by this kind of bauble.
The very good question for designer is this, beside the stylish quality product you can offer by you talented hands, can you make a good story for your boutique and make it known to others?
In another speaking is how can you build a connection or good relationship between you and your products and your customers?
Tiffany makes very good sample for designer and business owner of storytelling jewelry business. If you see so much money they make in a single year, you definitely do not doubt about how much customer can pay the expensive price for a small boutique, sure these products are made with high quality.
Here I quote some Tiffany story telling for you so that we can get a lesson from them and hopeful it is a good and helpful and practical lesson.
Since 1837, the masterpieces of Tiffany & Co. have defined style and celebrated the world’s great love stories.
The Tiffany Blue Box® is a promise of wonderful things to come.
Tiffany sterling silver is part of a rich heritage of innovation and design. Tiffany’s silver studio won top awards at the great world’s fairs of the late 19th century. Tiffany also originated the .925 sterling silver standard of purity in the United States, later adopted by the nation.
Tiffany sterling silver is part of a rich heritage of innovation and design. Tiffany’s silver studio won top awards
at the great world’s fairs of the late 19th century. Tiffany also originated the .925 sterling silver standard of purity in the United States, later adopted by the nation.
Let me summer Tiffany lesson here:
First of all, it is that it about love story and then jewelry follow that. The reason is very simple but the meaning is very deep, nothing can be much more expensive than love, nothing can be much noble than love, nothing can keep a beautiful image in people’s eyes except love.
Second, The story is amazing and it become legendary now, it is a super miracle to man, it implies the power of love define the quality of jewelry. It is not about gold or silver only, it about something beyond that and above that.
Third, it about history and innovation. These two things usually not go will with each other, so Tiffany use special creativity to deliver this concept. The history element raises up the concept of noble and infinity love, and it also says this is the true love and important in your life. The good history make our life today much more better. A long ago story go close to you with its special meaning and blessing, everyone get to like it and accept it. So this is the way history works in fashion society.
But innovation means new things and new ways to do things. This special strengthen of technology today will tell old story in a new and fantastic way, it not for the people of old age but for the people at this age. Charming silver and gold boutique collection by master designer, with brand new package and huge advertising display on TV, internet, magazine, and newspaper. Of course famous movie star and singer are needed, all these elements together will make up a much more beautiful story to you. Surely it is attractive and so lovely to young and rich people.
Despite of the heavy price and low price cannot always work for all , some people will take it and enjoy it, other people cannot buy one also okay to appreciate the design and color and the beautiful story. It is good to have so nice brand name and be inspired by its story and the way they make design and business. Now i suggest you do this: to read a lot of these similar and beautiful manmade business stories, and practice some concept you get in your small circle such as neighbor or between friends many times without any concern of failure or not, maybe one day in future or a very short future, you can create another brand new “Tiffany story” with new fashion elements and gain your business from group of customer.